Faculty of Design

Advertising

Anna Fan

SWEET'N LOW

This is my redesigned packaging for Sweet'n Low, a brand of artificial sweeteners aimed at a younger demographic.

“My redesigned packaging for Sweet'n Low is aimed at capturing the attention of a younger demographic, specifically women in their 20s and early 30s who are health-conscious but still have a sweet tooth. By incorporating a modern and youthful aesthetic, I was able to make the brand more relatable to this audience. Additionally, I emphasized the functional benefits of the product, such as zero calories and the ability to prevent blood sugar spikes in diabetics. Through my design, I successfully conveyed the brand's message and appealed to a new generation of consumers.”