Faculty of Design
Environmental Design - Interior Design Specialization
Fizza Idrees
RETAIL HYBRID: SPACE for ART, FASHION & PERFORMANCE
Environmental Design
2020
In response to the decline in popularity of the brick-and-mortar retail stores, this thesis aims to re-imagine retail interiors to provide a captivating and new experience for both consumers and brands. Located on 651 Queen Street West, in downtown Toronto’s hub for fashion, this space strives to introduce an eclectic variety of new Canadian apparel brands that alternate throughout the year to continue the consumer allure. This hybrid environment allows for the transition from retail to performance spaces, giving a platform for brands to explore innovative display methods in collaboration with other creative industries.
Work by
Fizza Idrees
Environmental and Interior Design
“As a designer, I strive to create immersive and multi-functional interior environments that enrich the human experience. My thesis aimed to explore these interests further within retail design,...” [More]