Faculty of Design

Advertising

Alina Danilyuk

02 Nomad Soul

An educational piece that was created in October of 2020 to break the stigma and misconceptions around Kazakhstan. It is a personal story that teleports you there and gives you a glimpse of what it is like to live there through a narrative. It is not an anti-Borat; it is a pro-Kazakhstan campaign. Outline: Most copywriter’s and art director’s would describe a long-copy advertisement as a great opportunity, a rare chance to flex their skills and demonstrate High Craft: strategy, style and craftsmanship. It’s arguable that the movement to simpler, more visual communications is less a trend than it is a need to cross cultural boundaries – since more ads run globally, the practitioners that create them are equally diverse. This brings us to our topic and our objective – long copy advertising & social awareness/activism.Client: Kazakh Tourism.

“Kazakhstan - so missed, so misunderstood.”