Li Chen

Dial Baby Lotion

This is a baby skincare package design under the Dial. Different from ordinary baby cream, dial’s baby cream contains pure zinc mineral SPF and Picaridin. The dial baby lotion can effectively protect the baby’s skin and protect the baby from UV rays and mosquito bites. There are three types of this baby lotion which are daily moisturizing type, daily outing type, and the high-efficiency protection type.I used soft light colors as the main color to express the concept of being gentle and not irritating to the skin. The font color is Dial's blue to increase brand recognition. An arc-shaped curved graphic is used to express the moisturizing and smoothing effect of baby lotion on the packaging. The special arc shape for the bottle body, which is convenient to hold, increases resistance and does not slip off. Combined the curved shape of the bottle and curved graphics increase the visual movement. The choice of color is also based on the category and effect of the product to increase visual identity. Chalkboard SE and Helvetica were used for the font. Curved and cute chalkboard fonts conform to the theme of baby products.

“Express the moisturizing and smoothing effect of Dial Baby Lotion on the packaging.”