Faculty of Design

Graphic Design

Yingfei Xu

GUO (fruit) Package

Unlike the post-pandemic era (also known as the pre-Singularity era), in 2570 human beings no longer live on the surface of the Earth due to many reasons. As the sun enlarged, the surface of the Earth became too hot for human habitation. Toxins in the ocean have evaporated into the atmosphere causing constant acid rain that has caused the extinction of many, many plants and animals (The Sixth Mass Extinction). Bees could not survive the harsh climate globally. The last one was found in Toronto. Many of the fruits and vegetables from the post-pandemic era that humans used to consume for nutrients no longer grow—apples, bananas, lettuces, tomatoes, spinach, watermelons … All gone. As the drastic change in weather increased so did the risks and hazards on the Earth surface. As a solution, humans fled underground.In order for more people to taste these wonderful fruits, I have created a company named GUO, which proceeds to design moulds and flavoured powder packs to mimic the finest shapes and freshest taste of fruits.For the packages designed for GUO, four SKUs are first introduced: tomato, banana, avocado, apple. Each package mimics the shapes of the original fruit. On the packages, information about the products are communicated through GUO’s advertising slogan (Nutritious, Delicious, Fruiticious!), brand logo, and nutrition facts in both English and French. GUO products can be distributed in superstores, convenient stores, etc. GUO products can be displayed in the Produce category in these stores. The presentation of these products is having them side by side.