Faculty of Design

Graphic Design

Fatima Ahmed

Redesign Packaging

The Packaging Redesign project aims to create a foundation that is accessible, sustainable, and easy to use, with minimal waste and easy-to-open packaging, designed for the older demographic. The messaging used in the packaging should be inclusive, respectful, and empowering, focusing on the product's benefits rather than age-related issues. The foundation packaging should cater to the needs of older adults, with larger, easier-to-read fonts and tools such as applicators or brushes that are easier to grip and handle. These design elements could provide a unique selling proposition that sets the brand apart from competitors. Additionally, the packaging redesign should focus on sustainability and minimal waste by using eco-friendly packaging materials, such as recyclable or biodegradable materials, and minimizing packaging waste by eliminating unnecessary layers or excess materials. By prioritizing accessibility and sustainability, this project aims to position the foundation as a solution that meets the unique needs of the target audience.