Jung Hyun Lee

REFRAME

Industrial Design

2022

REFRAME is an online mediation platform providing a furniture-focused trading environment. Users can sell and refurbish their own items from small parts to whole models. As a trustworthy environment, REFRAME allows users to buy and sell valuable furniture pieces effortlessly through providing brand approved verification services and safe transaction system.

“Fast furniture refers to a trend of consuming mass-produced furnishing items using inexpensive low-quality materials that can be used and disposed in a short period of time. Although the trend has presented an opportunity of consuming affordable items in convenient ways, it has caused various social/environmental issues.REFRAME aims to shift the current mainstream in the furniture market and envisions to yield a new trend of consumption pattern. Through an intuitive interface and a reliable system, REFRAME promotes accessibility to the experience of trading pre-owned items. The platform encourages users to view and appreciate vintage pieces over fast furniture products.”