Andrea Morreale

01 Project Unearth

Unearth is a combination campaign and mobile app that works as a database and nature app pertaining to earth's flora and fauna and threats to their existence. The goal of this project is to raise awareness about the decline in health of our planet and to drive home the fact that humans are also included in the flora and fauna that are impacted by environmental change, despite how invincible we seem to think we are. The mobile app works as a nature app where the user can use their phone to take a photo of a plant or animal, and the app offers images and general information about the species. The most important piece of information offered to the user is the "Threats" category where various causes of the animal's decline or hazards to its existence are listed. I thought it would be most important to list Homo Sapiens in the database to focus on the destruction our species causes to animals and our environment, as well as to our own species. The campaign and advertisements consist of posters and a commercial to tease the app and offer the viewer a compelling ad to pique interest and make them want to follow a link to the app.. I purposefully designed the campaign to be dark and foreboding due to the grave nature of the project.

“Unearth is a conservation awareness mobile application and campaign that tells a story of endangered earth from the perspective of humans as endangered animals themselves.”