Angelica Cortez

ECOSS Branding

ECOSS is a hypothetical instant house (for disaster recovery) brand, chosen from a set of company ideas in a Strategic Branding: Institutions course. ECOSS (which stands for eco sustainable shelters) offers humanitarian aid to communities in Canada and around the world, providing sustainable, instant relief shelters and donations to support families that have been affected by natural disasters. Their focus is on creating innovative housing for both temporary and permanent use, as well as rebuilding the lives of those affected.A brand strategy, brandmark and applications were developed over the course of the semester, and all are showcased in a brandbook that reflects ECOSS company values of sustainability, safety, honesty and compassion.