Esther Wong

Tetley Packaging Redesign

Graphic Design
2021
This was a redesign challenge to better connect a brand’s target consumer and project the proper brand positioning, and to update the packaging graphics. The current design is outdated and unappealing, so I wanted to create a redesign that attracts attention value and speaks to the target consumer effectively. The redesign has a modern, colorful and illustrative approach, with the use of vibrant, illustrated graphics showcasing the tea ingredients to attract the younger audience, and to provide a brand new, fresh look for the the existing consumers.

Share with someone

Tetley Packaging Redesign
Tetley Packaging Redesign
Tetley Packaging Redesign
Tetley Packaging Redesign
Tetley Packaging Redesign
Tetley Packaging Redesign

Work by

Esther Wong

Graphic Design