Esther Wong

Tetley Packaging Redesign

This was a redesign challenge to better connect a brand’s target consumer and project the proper brand positioning, and to update the packaging graphics. The current design is outdated and unappealing, so I wanted to create a redesign that attracts attention value and speaks to the target consumer effectively. The redesign has a modern, colorful and illustrative approach, with the use of vibrant, illustrated graphics showcasing the tea ingredients to attract the younger audience, and to provide a brand new, fresh look for the the existing consumers.