Faculty of Design
Advertising
Ashley Kim
*Sustainable Brand: U4iE
Advertising
2024
U4iE is a sustainable brand advocating for slow fashion, offering innovative products that prioritize environmental consciousness. Their packaging is crafted from recycled jeans, while receipts and clothing tags are transformed into washable soap. Embracing eco-friendly materials and utilizing recycled vintage garments, aiming to redefine the fashion industry's impact on the planet.U4iE’s commitment to sustainability extends beyond its product offerings and into its business model. With weekly releases of fresh, exclusive collections in limited quantities, each item is meticulously crafted in small batches, with production scaling up only in response to clear demand signals gathered through direct data and feedback mechanisms. This approach not only minimizes waste in production but also ensures the exclusivity of each piece, eliminating the possibility of encountering someone else wearing the same outfit. This dedication to uniqueness is paralleled by their use of eco-friendly materials, salvaged deadstock fabrics, and recycled vintage garments in crafting every item.Moreover, U4iE goes the extra mile in transparency and consumer empowerment through its innovative Eco-Footprint Receipt. This document provides detailed insights into the carbon emissions, water usage, and resource consumption associated with the purchased items, enabling consumers to make informed choices towards sustainability. By integrating environmental impact metrics into the shopping experience, U4iE empowers its customers to align their values with their purchasing decisions, further reinforcing its mission to redefine the fashion industry’s impact on the planet.
Work by
Ashley Kim
“Hello, I'm Ashley, an international student from Korea, with a passion for creativity. I continue to push the boundaries of creativity, weaving my experiences from Korea, Japan, and Ottawa into a...” [More]
Celebrate the work of OCAD U’s class of 2023/2024!