Vivian Hou

The ☺ Hugging Typeface

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“Part ➀: ResearchDon Norman’s book ‘emotional design’ introduces the emotional links between human and designed objects. Based on that research, I took some pictures where I found human and designed objects are emotionally linked. A color-coding system is also designed to categorize research photos by the color labals of emotions, where each color on the Pantone paper represents one kind of emotion.₊Part ➁: Emotional DesignThe typeface is to be raw, humanized, and playful, so it reminds the audiences of postive emotion. I also made a graphic motion video for that. Wondering how this typeface could be used in human’s emotion after being used? Therefore I just went back to the places where I took my research photos, and tried to restress the old feelings.”