Faculty of Design

Graphic Design

Yuyi Fan

Healthy Crunch Rebranding

Healthy Crunch is a local Canadian health food brand. Its founder, Julie Bednarski, felt that there was a lack of healthy options in the existing Crunch and this inspired her to explore and create food that is both delicious and healthy.When I did the market research, I found that its packaging lacked competitiveness and did not convey the brand mission well. Hence, I redesigned it to better convey the brand's mission and increase the brand's benefits.

“Healthy Crunch products have many features that require a clear hierarchy of information. To do this, I organized the brand's messages into three levels and graded them using font size and color. As a School Approved product, its audience is parents and children, so the use of illustrations can better express this feature.”