Faculty of Design

Graphic Design

Emily Staples

Lemons In and Out

How does analog and digital techniques effect the visual outcome of a piece of work? That is being explored through the process of word iterations in Lemons In and Out. Using the phrase, 'When life gives you lemonade, don't try to make lemons', each word will be transformed into a unique expression of its meaning. Each word will become an element in the overall symbolism of the phrase. The phrase stood out as the most interesting and dynamic phrase. The simplicity within the lemonade/lemon phrase allows the words to be deconstructed literally. Combining this with the task of digital and analog iteration, there is an understanding that each word will provide it’s own distinct representation within the entire composition.

“Using the phrase, 'When life gives you lemonade, don't try to make lemons', each word will be transformed into a unique expression of its meaning.”