Faculty of Design

Graphic Design

Sandra Dammizio

ODDPOP Packaging Design

Create the brand identity and packaging design for a carbonated coconut water beverage for children, flavoured with imperfect fruit.

“The branding and packaging for ODDPOP is quirky, playful and unexpected. Collage-like graphics combining painterly graphics with vintage black and white photography give the brand a DIY and mix-and-match look, tied to the idea of imperfection as it relates to the use of imperfect fruit in the flavouring of the beverage. The DIY look of the brand is further evoked by the use of mixed and irregular type characters for copy. Lush and vibrant fruit-inspired colours reflect the healthy yet flavourful positioning of the brand. Cans are designed to be stacked in different combinations, with each can having a top and bottom design, making the product fun and interactive.*Follow link for full case study*”