Building a Brand from Scratch – From Start to Finish
Boost B12 is a herbal energy inhaler product that I invented, made with natural ingredients like caffeine, coffee extract, Vitamin B3, Vitamin B12, and guarana. I created it as a new way to... More
I had the beautiful opportunity to collaborate with Mixed Chicks, a brand I’ve long admired for celebrating textured hair and real representation. With over 85K followers on Instagram, their platform reaches a wide and diverse audience, and I was... More
Smooth It Over is a campaign that repositions Vaseline as more than just a skincare staple: it becomes the solution to all things dry. From flaky apologies, crusty relationships, and dry behaviour, this campaign flips Vaseline into Gen Z’s ultimate... More
Sensitive Content
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