Chapter 01: Understanding.
Chapter 01: Understanding.

Graphic Design

Chapter 01: Understanding.

*(More details please visit my website) Chapter 01: Understanding. (Editorial design) Books study the typographic differences between the Latin alphabet and Chinese characters. Books can be read in both regular and expanded ways. The aim is to... More

Chapter 02: My Voice!
Chapter 02: My Voice!

Graphic Design

Chapter 02: My Voice!

Chapter 02: My Voice! (Interaction Design) (Motion Design) A body interaction piece that presents differences in typographic structures of two languages, and the possible consequences that we apply rules and styles from two different language... More

Chapter 03: Possibility?
Chapter 03: Possibility?

Graphic Design

Chapter 03: Possibility?

Chapter 03: Possibility?(Interaction Design) (Motion Design) A body interaction piece that explores the possibility of Italic/Oblique types with hand interaction. It allows the audiences to see and feel the limitation of cross-culture design, the... More

I'm just a Potato
I'm just a Potato

Animation

I'm just a Potato

A short experimental motion project expresses my thought "try to be myself".

MO Slab (Typeface Design)
MO Slab (Typeface Design)

Graphic Design

MO Slab (Typeface Design)

MO Slab is a geometric slab serif typeface, drawing inspiration from geometric shapes prevalent in motion graphics. The typeface meticulously integrates friendly curves onto its spurs and serifs, infusing each character with a sense of warmth while... More

TCAF Rebrand Motion
TCAF Rebrand Motion

Animation

TCAF Rebrand Motion

A rebrand motion graphic for TCAF (Toronto Comic Arts Festival).

Work by

Yijia Li aka. Yijia Li

“Design is my language to tell my story.”