Michaels - Time Well Lost

Advertising

Michaels - Time Well Lost

Optimization has made time feel anemic. For working people, every hour is measured, every output useful, every idle moment stripped away, until the day itself feels scarce and small. This campaign repositions Michaels as an entry point back to the... More

OCADU - Block Party

Advertising

OCADU - Block Party

OCADU is the oldest art and design school in Canada and one of the top creative institutions in the world, and yet people still ask “What is an OCADU”? For its 150th anniversary, the world should know what OCADU is and stands for in a time where... More

Work by

May Sith

Advertising

“Craft is king.”