#ItAintLitOutHere
#ItAintLitOutHere

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#ItAintLitOutHere

#ItAintLitOutHere emerged as a call to action project fueled by the social injustice of insufficient lighting in Toronto. Navigating downtown at night, especially as a female, often induces a constant sense of vigilance. Inadequate lighting... More

Bumble BFF - Bridging the Gap: Connecting in the Digital World
Bumble BFF - Bridging the Gap: Connecting in the Digital World

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Bumble BFF - Bridging the Gap: Connecting in the Digital World

Arriving in Toronto in April 2021 amid lockdowns, there were limited opportunities to explore the city and meet people. Feeling the loneliness, I jokingly considered trying Bumble BFF, thinking it was a strange concept. To my surprise, I connected... More

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Sydney Madgett

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“Advertising Student. Experiential Marketing Enthusiast. Dabbling Illustrator. Professional Yapper.”