Earned It is a Twix campaign that reframes the product as both motivation and reward. Built on the insight that starting a task is difficult and finishing it feels rewarding, the idea turns Twix’s two bars into a before-and-after moment. Through... More
Rite of Passing It On is inspired by the small milestones that come with learning guitar—your first chord, your first blister, your first song. Each guitar carries a tag sharing one of these moments from its previous owner, turning it into more... More
Work by
Claire Pardy
Advertising / Art Direction
“Driven by possibility. Always exploring.”
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