Design Collection

Google Arabic: Redesign

The first step of my project was to observe how Lebanese people use Google’s services, in particular the available Arabic versions of them. This helped me identify the issues Google’s Arabic designs have, which gave me an opportunity to reconfigure some of their platforms. I redesigned an Arabic version of their logos and webpages. During the process, I designed a fully functioning modern Arabic typeface that matches Google’s identity and goes well with their Latin typeface.

Logo Webpage Typography Branding

Graphic Design

PART 1: Google Arabic Logos

LOCALIZING BRANDS (PART 1) Google offers their services in multiple languages. However, their logo always stays in English, which can be distracting for languages like Arabic. English and Arabic are written in two different directions so when... More

Graphic Design

PART 2: Google Webpages

LOCALIZING BRANDS (PART 2) Google already offers some of their services in Arabic. However, I find that the designs are not very accessible and don’t represent the Google aesthetic. So, I redesigned some of them while fixing some of their... More

Graphic Design

PART 3: Google Typeface

LOCALIZING BRANDS (PART 3) I couldn’t find a modern Arabic typeface that matched the Google logo I designed. So, after extensive research, I made a fully functioning Arabic typeface that matches both Product Sans (the Latin typeface Google... More

Work by

Adel Bechara

Graphic Design

“After extensive research about the role that Arabic graphic design plays in the Lebanese culture, I applied the knowledge I’ve learned by localizing brands culturally. The goal is to create designs...” [More]