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Faculty of Design

Graphic Design

Meet the Designer



aka. High.D,

“Discovering, Thinking, Critiquing and Designing”

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Hui Xu (High.D) is a graphic designer based in Toronto from Guangzhou, with a focus on (but not limited to) package and branding design.She is good at using graphics for branding, packaging, and logo design. She makes the brand full of fun through graphics. At the same time, she is also very interested in publication. Recently, she mainly explores the theme between human beings and contemporary media society. In addition, she is familiar with photography and motion design, and can skillfully use 3D design. She is also keen on learning and looking for different inspirations. Her eagerness to learn and explore new concepts has led her to create various conceptual projects that reflect her creativity and passion for design. She would like to collaborate with others and enjoy communicating with clients to better meet their needs.As a designer, our purpose is to provide better visual communication and achieve an intangible connection between people and products & brands. When dealing with design, we need to approach it from different perspectives, find interesting directions, and discover new insights. Hui believes that discovering, thinking, and critiquing are the most important aspects of design. Therefore, by maintaining focus on these areas, we can generate better ideas for future design.
OCAD U - Faculty of Design
Graphic Design
Major Completed, 2023
Macau University of Science and Technology
Visual Communication Design
Major Transferred, 2018

Graphic Design Brand Identity & Strategy Logo Design Typography Packaging Design