Faculty of Design

Graphic Design

Hui Xu

Worldbike Re-branding

Worldbike, founded in 2004, is an organization dedicated to designing innovative bicycle prototypes to promote the development of poor countries. In their design of bicycles, they need to be able to withstand huge loads, rugged terrain and bad weather, and not only low price, but also local maintenance and repair. Their new bicycle technology has been used in small-scale development projects in Cuba, Mexico, Rwanda, Senegal, Thailand and Congo through cooperation with international and local agencies, private companies, foundations and NGOs. In sales, worldbike helps arrange microcredit financing for bicycle purchases and replenishes sales with the support of funders and private donors.The bicycle is an ideal tool for low cost, high efficiency and sustainable development. The average speed of cycling is three times that of walking, and it is much cheaper than motorcycles and cars. Meanwhile, in this process, worldbike published articles on bicycle design for development, helping developing countries establish bicycle manufacturing and repair plants.