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Faculty of Design

Industrial Design

Meet the Designer

Ivy

Li

“"Designing for complexity, not simplicity."I turn abstract systems into emotionally resonant experiences—crafting tools, stories, and environments where technology, people, and cities converge. With roots in industrial design and foresight strategy, I design not just for usability, but for meaning, memory, and long-term impact.”

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IvyLi
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AURA is an urban exploration system designed to transform city engagement into a medium for creativity, emotional connection, and serendipitous discovery. Unlike traditional navigation tools that prioritize efficiency and goal-oriented movement, AURA encourages curiosity-driven exploration, where users actively shape their own urban narratives. Rooted in the philosophy of Urban Flânerie, the project challenges linear, utility-driven ways of experiencing the city, instead fostering identity awareness, deep presence, and interaction with space and history. Whether residents, travelers, or cultural observers, users engage with their surroundings in ways that transcend navigation—experiencing cities as dynamic landscapes of meaning rather than static backdrops to daily life.
OCAD U - Faculty of Design
Industrial Design
Major Completed, 2025
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