“If every new word came out of thin air, language would be no more than a code or system. But words are part of an ever-evolving network, as opposed to distinct, separable ideas.My goal, whenever I create, is to make something that feels like a new word–not detached from reality or conjured out of an empty void, but instead derived from everything I know and love–from the media I grew up with to the places I've been and the people I hold dear.As a copywriter and lover of linguistics, I work with language every day. But my favourite one is creativity.”