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Faculty of Design

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Matthew Custode

Sweet Time

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2022
In this piece, I imagine what a radio spot for the legendary Toronto discount store Honest Ed's would sound like in 2022.

“At Honest Ed's the prices can stop on a dime.”

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Matthew Custode

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“If every new word came out of thin air, language would be no more than a code or system. But words are part of an ever-evolving network, as opposed to distinct, separable ideas....” [More]