Faculty of Design

Advertising

Rachel Voong

Tulip Tumbler Packaging

Tulip tumbler 4-pack design concept for Fox Home and rebranding.

“The main selling point of the tulip tumbler is the flower pattern of the glass. In order to highlight the different shapes, the structure of the box will focus on showcasing it. The tulip glasses will have die cut reveals corresponding with the shape of glass. This can be scaled and introduced with other designs that incorporate an irregular shape, setting Fox Home apart from other modern home decor companies. The reveals will also continue to allow consumers to feel and touch the glasses.The multi-pack design is created with minimal colours and only one dieline. Doing so allows the design to be sustainable as it only uses one substrate rather than multiple for dividers and inserts. ”