Faculty of Design

Graphic Design

Sheng Kang He

XENIA

XENIA is a luxury bag brand inspired by the ancient Greek concept of xenia; the sacred tradition of hospitality, generosity, and respect between host and guest. More than just a name, XENIA embodies the grace of meaningful connection and the elegance of thoughtful design.To reflect this identity, the brand centers around a bold letter mark logo: a stylized “X” that captures both structure and sophistication.

“Rooted in the spirit of timeless hospitality, XENIA reimagines elegance through luxury bags that hold more than just belongings. The brand’s identity is defined by a stylized lettermark “X,” a symbol of bold individuality and understated sophistication.”