Faculty of Design

Advertising

Stephanie Lee

Be A Hero

In Canada, less than 2 percent of Canada's 17.5 million eligible donors provide blood or plasma.Blood and blood products are necessities for life, and one in two people have eitherThey needed them themselves or a loved one has. Only one in 81 persons donate blood and plasma, even though one in two are qualified to do so.Ad Concept Statement:The core idea of my ad is built around the color red, symbolizing blood—representing life and urgency. I’m using still-life visuals featuring essential items like food and plants to reflect basic necessities for survival and wellness. A splash of water adds a sense of motion and vitality, contrasting with the stillness of the other elements. The background will be kept plain and clean to draw attention to the central visuals and product. Overall, the composition aims to communicate that the product is essential—just like blood, food, and water.