Faculty of Design

Advertising

Tasnimah Ahmed

Beyond the Parental Controls

Project OverviewVideo games are shaping young minds during their most critical stages of development. While gaming offers creativity and connection, certain mechanics reinforce escapism, harming critical thinking and emotional resilience. Our target audience — younger millennial parents (28–36) — are nostalgic gamers who value mindful tech use and responsible parenting. They recognize the dangers of unchecked escapism and want better for their children. This campaign mobilizes these parents through a research-backed petition, asking game developers to make small, evidence-based changes that reduce escapist triggers without sacrificing fun. Our goal: healthier, more resilient young gamers — and an industry that values long-term well-being.