Faculty of Design

Advertising

Alisa Vartazarian

Better for Pet Valu Campaign

This campaign was presented to Pet Valu executives as a hypothetical project in March 2023.Torontonians are not going to Pet Valu for specialty pet products, instead turning to more specialized shops despite the fact that Pet Valu carries almost everything your pet might need or want, no matter how specific.Our challenge was to highlight some of Pet Valu's specialized products and tell a story about why different pets might appreciate them.We decided to highlight real pets (who of course are people too) and the things they love from Pet Valu, specific to their individual needs. Because Pet Valu is Better for our animal companions.Services: Art Direction, Graphic DesignIn collaboration with Denise Le, Sarah Middleton, Vincent Akinbode