Faculty of Design

Advertising

Chloe Lorenzo

Gialoc

Gialoc is a namesake clothing label based in Toronto. The brand exists at the intersection of fashion, art and community experiences. Launching Gialoc's first product entailed working closely with the founder/designer to understand the philosophy behind the endeavour. This was translated into the brand story, which appears across all assets, from the website to the print lookbook to the programming of the pop-up event. Lookbook Design + Copy Soical Media Strategy Event Planning Website CopyInfluencer Marketing Strategy Photo / Video Production Assistance