Faculty of Design

Graphic Design

Alexia Cantore

Canada Blooms Relaunch

Branding project collaboration with Dmytro Lavrentiev focusing on Toronto's largest Flower and Garden Show. Deliverables ranging from promotional billboards to tickets and merchandise.

“Canada Blooms is Toronto's most popular flower and garden show however, it has yet to return to the city since the COVID-19 pandemic. Therefore, time was taken to enhance graphics and prove that if the festival were to return, it would attract a larger audience. Each year the show centres the floral and garden designs around a particular theme, for this concept the theme developing is "Spring is Calling" also acting as a call-back to the show since its time away from the city. ”