Drew Horsman

MECO

Advertising

2023

4th Year Thesis Project MECO is a non-profit organization offering free educational content online through their website & social media. Their goal is to make sustainability more accessible to the everyday consumer by providing those struggling to switch to more eco-friendly lifestyles with the proper tools for success; as well as empowering their unique individual journey (ME) towards collective action (CO). MECO is launching a free lifestyle app in the new year to increase engagement with the brand; in addition to building more personal relationships with their consumers by being with them every step of the way throughout their sustainability journey. It sets itself apart from the competition by offering a variety of features including a habit tracker, real rewards, an explore page for MECO resources, and a customizable tree that grows the more they progress which appears in a forest with friends and family’s trees. The app will be advertised as a way for consumers to stay grounded when feelings of helplessness overwhelm them, giving them tasks they can actually do to help and rewarding them for their healthy habits. Ads will appear on Instagram with the hope of reaching 18-25 year olds who are statistically most affected by eco anxiety.

“Imagine a world where sustainable living is the norm. Apps like these are key to reaching the masses in a digestible way that is accessible, straightforward and uncomplicated.for more info on MECO please check out the web link above”