Faculty of Design

Advertising

Rachel Voong

Breaktime Redesign

3 SKU Redesign of Dare Breaktime Cookies aimed to boost target market engagement and sharpen the brand’s visual messaging.

“Our redesign of Dare Breaktime Cookies is focused on increasing engagement with the target market and refining the brand’s visual communication. By introducing a modern graphic design style and packaging the cookies in a playful, milk carton-inspired box, we turned what was once a plain product into an eye-catching option for consumers. The new carton-style packaging feels both fresh and nostalgic, helping Breaktime Cookies stand out from competitors and draw attention from shoppers in the aisle. This updated design is key to driving impulse purchases, a critical factor in the snack industry, by leveraging strong visual appeal. The playful reimagining also stays true to Breaktime’s slogan, "Good for dunking," offering a more creative and engaging interpretation rather than a literal one.”