Faculty of Design

Industrial Design

Lauren Peat

Mirror Mirror: Personal Shopping & Styling Assistant

Mirror Mirror, powered by Pinterest, reimagines the discovery-driven experience around fashion. Users can curate personal style collections, try on looks virtually, and draw outfit inspiration from their wardrobe or others in their network. It’s Pinterest for fashion, where every pin becomes a wearable possibility. Combining Pinterest’s visual platform with practical tools such as digital closets and virtual try-ons, Mirror Mirror encourages sustainable shopping practices while maximizing the use of existing clothing.InsightThe rise of fast fashion and its impact on the environment and consumer habits has created a need for tools that encourage more thoughtful shopping. As consumers continue to purchase more than they need, Mirror Mirror aims to support more conscious, sustainable decisions when it comes to engaging with fast fashion.IdeaMirror Mirror is a personal shopping and styling assistant that helps users make intentional fashion choices. With features such as wardrobe digitization, virtual try-ons, outfit suggestions, and social sharing, it encourages users to reflect before buying and rediscover the potential of the clothing they already own.ImpactMirror Mirror promotes sustainable consumption by helping users get more value from their existing wardrobes. Its features encourage users to reimagine what they have rather than defaulting to new purchases. By shifting the focus from impulsive shopping to intentional styling, the app fosters lasting habits that reduce waste and build a more mindful relationship with fashion.

“How might we create a shopping experience that encourages consumers to pause, reflect, and make more mindful decisions when it comes to fast fashion?”