Faculty of Design
Industrial Design
Mackenzie Thomas
ClubFit AI - Turn Numbers Into Knowledge
Industrial Design
ClubFit AI is a digital fitting and coaching tool that helps golfers improve by making sense of their performance data. Many golfers now have access to simulators, but few know how to use the numbers to actually get better. ClubFit AI removes that barrier. By translating raw data into clear and personalized recommendations, it gives players the confidence and direction they need to improve their game. This project challenges the idea that expert advice should only be available to elite or well-connected golfers. It makes the process of learning, adjusting, and upgrading feel simple and rewarding. ClubFit AI is not just a tool for improvement. It is a step toward a more inclusive and intelligent future for the sport.
“How might we make expert-level golf fitting and coaching accessible to everyday golfers?”
Celebrate the work of OCAD U’s class of 2024/2025!