Faculty of Design

Advertising

Chantelle Wong

Patagonia Design Audit

Patagonia Design Audit: Brand AnalysisBy Chantelle Wong, Chiao An Chung, Yin Jie Feng & Jasmynne Kang

“Company: PatagoniaBrief:This design audit seeks to explore new opportunities for Patagonia to amplify its impact in sustainability and social responsibility. By focusing on design-driven strategies, we aim to build upon Patagonia’s existing Corporate Social Responsibility (CSR) infrastructure to create innovative solutions that further strengthen its ethical practices.Problem:Patagonia has long been a pioneer in ethical practices, setting high standards in sustainability and social responsibility. However, there is still untapped potential to push beyond these efforts and leverage design as a tool to further elevate the company’s mission. The challenge lies in reimagining how design can not only support but also expand Patagonia’s influence and redefine the future of responsible business practices in a more impactful way.”