Faculty of Design

Advertising

Alisa Vartazarian

Biscooit Brand Development

Please come and see this project in person in room 506 (table 22)!Biscooit is a knitwear and accessories brand founded in Toronto, Canada that explores the power objects acquire when they are treasured and taken care of. Biscooit clothes are spells—bits of material magic from the earth for people who have a deep reverence for it.For this project I re-built a brand I started in 2021 from scratch. I developed a new operational plan, visual identity, and advertising strategy that revolves around the trickster-like creature that is Biscooit, grounding the brand in a (pseudo-) mythological/esoteric system. The brand needed to feel both lighthearted and a little creepy, just like Biscooit himself, and some sort of magic or ritual had to be tied into every aspect of the customer experience.Services: brand identity development, brand strategy, graphic design, copywriting, illustration