Faculty of Design

Advertising

Vazgen Gyulkhandanyan

01 For Jurying Consideration

Following project is aimed at creation and advertising of low-sugar dietary gummy brand. It has only 3 grams of sugar per 100 grams of candy, which makes twice less sugar than leading low-sugar gummy brand- Smart Sweets. Apart having very low consistency of sugar Good 4 U gummies contain very high percentage of fiber. They also contain Vitamin C. The brand is aimed and advertised for children but can also be consumed by adults.

“High sugar consumption is hurting children and adults alike. Big part of sugar consumption of population comes from candy products. Good 4 U Gummies is a low-sugar dietary gummy candy start-up created with your health in mind. We believe that high sugar consumption—especially among kids and adults—shouldn’t be the price of enjoying a sweet treat. That’s why we’re on a mission to make gummies that are both fun and better for you. It is time to make Canada healthy. ”