Faculty of Design

Graphic Design

Alexia Cantore

Too Much Thesis Study

A thesis study from September 2024-April 2025 about the overwhelming feeling of being consistently surrounded by graphic noise resulting in visual exhaustion. Raises a question of when graphics and advertisements become ineffective to consumers. As people are we simply programmed to no longer watch, retain, or listen to the information in front of us because we are so exhausted of being consistently bombarded with it all? The final piece is an installation and encompass full walls to immerse yourself in a space.

“In a world of endless bombardment of graphics, pop-ups, and call outs; it is difficult to fully immerse oneself into the design world without the initial feeling of annoyance. Having technology available at our fingertips with fast-paced visuals and loading times is effecting the human brain. With now the average attention span being at an all-time low of about eight seconds, people are interacting with design quickly and unconsciously disregard it. Overtime, this fast and continuously changing environment causes increased memory loss, reduced problem solving skills, and decreases speed thinking because our brain is no longer given the exercises it needs to take the time to intuitively challenge itself to analyze.So, in these seconds of interacting with design what do we see? We see this. Unfortunately, since we are so overwhelmed, humans no longer read content anymore. If there is something really important that needs to be said, how will it be designed for people to listen? Do we as designers need to revert from this big world of graphics and think small?”