Faculty of Design

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Alma Mahmood

Home Grown

People who demonize graffiti are the same people who only appreciate art when it comes in fine art and traditional art gallery forms. So why not divert their space with the art of graffiti?10 minutes away from the AGO is Rush Lane, home to one of the largest Canadian graffiti hubs. Through a co-opted AGO exhibit, called Home Grown, we bring the gallery to Rush Lane. Keeping graffiti housed in its original space, we add gallery elements (such as gallery plaques, artist biographies, interactivity, and live graffiti demos) to Rush Lane. This will easily bridge our target (of older, higher-class Torontonians) into the effort, process, and skill that goes into creating many different types of graffiti. AGO will adopt the featured artists into their catalogue, provide a platform, and work as the trusted glue needed to direct our target audience through to the exhibit.

“Graffiti will always thrive in urban spaces, so when people paint over it, it's removing community, culture, free speech, and future art movements. So, how can we convince people who buff graffiti that it is organic and pure human art?”