Faculty of Design

Graphic Design

Sheng Kang He

绿茶（Lǜchá）- A Visual Identity Rooted In Tea Tradition

Lǜchá, or green tea, is one of the most cherished teas in Chinese culture, known for its delicate aroma, refreshing taste, and healthful qualities. Unlike other teas, Lǜchá is minimally processed, allowing the natural essence of the tea leaves to shine through. It embodies balance, purity, and simplicity — values deeply rooted in traditional tea practices. This project draws inspiration from those qualities to create a brand identity that not only honors the heritage of Lǜchá but also communicates its elegant and refined character to a modern audience.

“A invative logo created for Lǜchá (绿茶) that captures both the refined taste and quiet elegance of green tea. Through a blend of calligraphic strokes and organic form, this visual identity aims to evoke not just the flavor, but the serene experience of drinking Lǜchá — rooted in tradition, yet designed with a modern sensibility.”