Faculty of Design
Advertising
Alina Rashid
Genuine Conversations Pending...
Advertising
2025
Younger people see Yahoo as outdated and irrelevant. Gen Z values authentic connections but often feels uneasy in face-to-face conversations. To create a comfortable space for discussing mental health, Yahoo is created an installation at university campuses, parks, and coffee shops, with dividers to conceal faces and cue cards to guide discussions. Additionally, Yahoo will improve access to mental health resources by adding a dedicated tab on its homepage, offering wellness checks, and providing curated mental health messages to users every month.
Work by
Alina Rashid
Advertising
“Through my work, I seek to explore the intersections of design, color, and storytelling using innovative techniques. Committed to inclusivity and representation, I strive to highlight diverse...” [More]
Celebrate the work of OCAD U’s class of 2024/2025!