Faculty of Design

Graphic Design

Emmit Tam

Lonely Company

Lonely Company aims to address loneliness by creating a clothing brand that serves as a catalyst for human connection. The brand will encapsulate self-expression but will go beyond just apparel, striving to be a symbol of belonging, encouraging individuals to share their stories and support others. The goal is to reconnect others with themselves and to others. All pieces are proudly made in Canada, supporting local craftsmanship and ethical production practices.Though not for sale yet, follow Lonely Company on Instagram for updates! @lonely.cmpny

“This project started as a practice in creating thoughtful brands, from concept to execution, with a particular interest in culture and minimal aesthetics. Through this clothing brand, Lonely Company, I explore the intersection of design and self-expression, using apparel as a canvas for ideas that connect and resonate.Clothing serves as a symbol of identity & unity, but the real impact comes from the community that forms around it. The brand will provide opportunities to express themselves, engage with themselves internally and with others, and provide a circle of support that values inclusivity, authenticity and emotional well-being.”