Faculty of Design

Graphic Design

Kelly Chen

Oatitude

Oatitude (pronounced “oh-ti-tood”) is a conceptual oat-based brand that aims to educate and nourish families across Ontario. With a product line of milk, yogurt, and ice cream, Oatitude explores how packaging can drive social change by addressing humanitarian themes of sustainability, food literacy, and quality education.The packaging system combines playful storytelling with comprehensive research. “Did you know?” facts are entertaining and informative, while the friendly brand mascots reinforce trust, empathy, and approachability.A portion of the proceeds support the Ontario Edible Education Network, which funds food literacy programs in classrooms across Ontario. Oatitude’s packaging raises awareness and sparks curiosity about “Planting Seeds for the Future,” a humanitarian goal towards a healthier, happier planet and future generations, one sip, scoop, or spoonful at a time.