Faculty of Design

Advertising

Sarah Jiwoo Chung

fond

fond encourages young folks to share more dinners together.This idea is driven by the need for IRL connections. fond is a curator, inspiration, a set of intentions for the purpose of repeated application and evolution. fond = the revival of the third space. It embodies the post-digital, the word of mouth, the hard copy.The two components are: (1) the website which acts as our central housing unit embracing the beliefs of web 1.0, i.e. read-only information repositories, acting not as a means of connection but a way of disseminating what fond stands for; (2) the in-person actions and community work that is carried out by our audience.