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01 Care for Confidence
Aquaphor aims to connect with Gen Z, a demographic that often views the brand as outdated. This perception hinders its appeal to younger consumers, who build their knowledge of products through heavy marketing influence. Gen Z prioritizes... More
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Food For Every Mood
When using Uber Eats, users often feel overwhelmed by the countless food options and lack of clear categorization, resulting in decision paralysis. To help with this, an AI assistant could be integrated into the app. Users can share their feelings,... More
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Genuine Conversations Pending...
Younger people see Yahoo as outdated and irrelevant. Gen Z values authentic connections but often feels uneasy in face-to-face conversations. To create a comfortable space for discussing mental health, Yahoo is created an installation at university... More
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No More Fomo
The hardest part of ordering is picking your sweet treat. You want them all. You start getting FOMO. With Subway’s footlong format, you CAN have it all. The SixMix cookie lineup has 6 flavors in one cookie. This comes alongside gen Z celeb collabs,... More
Work by
Alina Rashid
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“Through my work, I seek to explore the intersections of design, color, and storytelling using innovative techniques. Committed to inclusivity and representation, I strive to highlight diverse...” [More]