Design Collection

Google Fos7a

I wanted to find a way to insert the Lebanese culture in the Google brand. Google usually provides services that are helpful on many levels. So, I came up with this new service that could be helpful in Lebanon. There are two forms of Arabic: the MSA (Modern Standard Arabic) or Fos7a; and the Spoken Arabic or Derij, that are different in pronunciation, words used, sentence format and letters. I designed a webpage, mobile app, videos and urban advertisements for the service.

UX UI Webpage App Motion Design Advertisement

Graphic Design

PART 4: Googla Fos7a Web/ App

LOCALIZING BRANDS (PART 4) I wanted to find a way to insert the Lebanese culture in the Google brand. Google usually provides services that are helpful on many levels. So, I came up with this new service that could be helpful in Lebanon. There... More

Graphic Design

PART 5: Google Fos7a Video Ad.

LOCALIZING BRANDS (PART 5) Since I created the Google Fos7a service from scratch, I felt that it was a good opportunity for me to think about how I can advertise it. On one hand, I had to take into consideration the main ways of advertising in... More

Graphic Design

PART 6: Google Fos7a Urban Ad.

LOCALIZING BRANDS (PART 6) I designed some urban advertisements to promote the Google Fos7a app. The strategy is to show the app in use in two different ways. On one hand, I chose a more abstract style of a split screen showing a translation.... More

Work by

Adel Bechara

Graphic Design

“After extensive research about the role that Arabic graphic design plays in the Lebanese culture, I applied the knowledge I’ve learned by localizing brands culturally. The goal is to create designs...” [More]