Faculty of Design

Advertising

Fizza Najarali

Boost B12

Building a Brand from Scratch – From Start to FinishBoost B12 is a herbal energy inhaler product that I invented, made with natural ingredients like caffeine, coffee extract, Vitamin B3, Vitamin B12, and guarana. I created it as a new way to feel energized and focused.What started as just an idea turned into something real. I came up with the concept, chose every ingredient, designed the packaging, spoke with manufacturers, and brought it all together. But holding the first finished product in my hands was only the beginning.From there, I had to introduce the world to something no one had ever seen before. As the creator, I managed everything from brand strategy to social presence. I built the website myself, ran the Instagram and TikTok accounts, and created every piece of content. From writing captions to editing visuals and coordinating photo/video shoots, to working with influencers. I monitored analytics closely, using insights to understand what content was performing well and adjusting my strategy in real time.I learned through experience. Testing, evolving, and refining as I went. Boost B12 went from a completely unknown product to a growing brand with hundreds of orders, loyal returning customers, and a clear identity.I'm not just the inventor of the product: I am the designer, strategist, and marketer. From creating the packaging to building the website and analyzing social engagement to handling sales, every detail was guided by purpose and passion. I learned what it meant to build something real from the ground up and to keep going when things got hard. The struggles made the results worth it. Now, I can successfully admit that I didn’t just launch a brand, I invented an entirely new way to BOOST energy!